About
Grew up in New Jersey, lost the accent somewhere between Melbourne and London. Marketing to marketers is my sweet spot.
Grew up in New Jersey, lost the accent somewhere between Melbourne and London. Marketing to marketers is my sweet spot.
20 years in B2B SaaS and high-growth tech: VEED, Aircall, Hootsuite, Expedia Group, two scale-ups, Wiley, and a Forrester contract where it all started. Every stage of company along the way, from Series A chaos to NYSE-listed process.
I tend to arrive at the "grown-up pair of hands" moment. The point where a business needs real marketing infrastructure to scale: positioning that holds up, a team designed for the stage the company is at, and pipeline that doesn't depend on luck.
I stretch up and across. That rare mix of someone who can hold her own with the C-suite and the board, and a get-sh*t-done executor. No qualms about being in the trenches with my team, and I take pride in building bridges with peers in sales, CS, and product.
Leadership
Hard conversations happen early, not at annual reviews. No surprises, no spin.
Credit given loudly and publicly. I build people through stepping stones, not just titles.
Marketing wins with sales, CS, and product. Never in a silo.
No stones unturned, and "how we did it last year" is not a strategy.
Voice of customer is the heart of creativity. B2B doesn't have to be boring.
Numbers against benchmarks, accountable in the open, up or down.
Testimonials
From LinkedIn recommendations: managers, my team, and peers.
Simply put, Lisa is a rockstar. If I could, I would hire her again in a flash. If I had to pick a team of the top five marketers I have ever had on my teams, Lisa is in that top five.
HCHenk CampherCMO, Lisa's manager at Hootsuite
I can confidently say she is the best VP of Marketing I have ever worked with. A true leader who drives efficiency and creativity within her team and inspires everyone around her to achieve their best.
MFMelissa FerdiLifecycle Manager, reported to Lisa at Aircall
Lisa is the best manager I've had in my career. Did I mention that she did all this from a completely different country and time zone?
DLDave LlewellynMarketing Director, reported to Lisa at Hootsuite
At the strategy level she's data driven and laser focused on customer and business outcomes. At the execution level she's a total machine.
RHRoisin HeraghtyProgram Manager, reported to Lisa at Hootsuite
Her ability to operate at a strategic and tactical level made her an indispensable asset for all areas of the business. Her go-get-it attitude encouraged me to win the first and largest MDF program Hootsuite has ever undertaken.
TBTanya BudgellSenior Marketing Leader, reported to Lisa at Hootsuite
Lisa's leadership style is the benchmark. She manages people with empathy, she listens and guides them in ways that enhance their career growth.
DSDianne SemarkCreative Director, worked with Lisa at Hootsuite
It's rare to find a leader like Lisa. She gets the best out of people by listening, questioning and challenging, yet all the time with empathy and compassion.
KMKate MorganContent Marketing Lead, reported to Lisa at Aircall
Credentials
Applied AI Academy's CMO Accelerator, completed 2026.
Chartered status from the Chartered Institute of Marketing.
2022 UK Scholarship Program.
Marketing, taught by Prof. Mark Ritson.
Pavilion Executive Member and CMO School graduate; CMO Alliance member.
University of Cambridge ICE (Mountbatten Program); BSc Mass Communication, Towson University.
Community
I bring women in marketing together to build with AI: hackathons, masterclasses, and hands-on sessions, because the adoption curve is real and nobody should navigate it alone.
I volunteer with The Marketing Academy Foundation, Open Door Policy, and the Chartered Institute of Marketing, helping people who don't have a straight path into marketing find one.
In photos
Consulting, a keynote, a partnership, or just a good conversation about marketing.
hello@lisavecchio.com