Experience

20 years, 3 continents, 8 brands. VP and CMO-scope ownership of the full marketing engine, from board planning to pipeline.

Lisa at the Women in Marketing AI Hackathon

The journey

Three continents, one career

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New Jersey

The early years

Born and raised. BSc at Towson University, marketing internships all through college.

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London

2006

The Mountbatten year: first industry job at Forrester Research.

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New York

2007

Wiley. Learned the craft inside a NYSE-listed publisher.

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Brisbane & Melbourne

2011

Wiley APAC. Regional B2B growth across 5 product lines.

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London

2015 to today

Home. Head of Marketing to CMO scope across six scale-ups and unicorns.

The track record

Where I've built

VEED

London · Dec 2024 to present · AI video creation platform (Series A, Sequoia)

Senior Director, Marketing (CMO scope) · promoted within 9 months

Scaled marketing from a small B2B pod to a 16-person global team and repositioned the company from online video editor to generative AI video platform. Made the org AI-native for real: agents in production across lead scoring, outbound, and brand.

25% YoY company growth $7M+ API business in 6 months 16-person global team G2 AI Video Generator category entry

Aircall

London · Jan 2023 to Jun 2024 · SaaS phone platform (Series D unicorn)

Global VP, Marketing (CMO scope) · promoted within 6 months

Led an 18-person integrated team and annual planning for the 50-person global marketing org. Built the first global-to-local strategy and launched two flagship campaigns. Executive Leadership Team member.

30% YoY growth 50-person org planned and budgeted +25% web conversion rate

Hootsuite

London · Sept 2020 to Oct 2022 · Social media management (late-stage unicorn)

Director, Demand Gen, Integrated Campaigns & Partner Marketing · 3 roles in 2 years

Ran global-to-local GTM programs across North America, EMEA, and Australia, including the Social Trends flagship and a $1M+ LinkedIn co-marketing campaign.

+50% YoY pipeline (Social Trends 22) 80K+ marketers reached 161% above LinkedIn campaign target

Expedia Partner Solutions

London · 2019 to 2020 · B2B brand of Expedia Group (Nasdaq-listed)

Senior Brand, PR & Campaign Marketing Manager

Ran brand, PR, events, and demand gen across three regions. Led the first 1:few ABM pilot and rebuilt the PR strategy.

$7M MQL value from trade shows +56% YoY PR circulation

Lantum

London · 2018 to 2019 · NHS workforce SaaS (post Series B)

Head of Marketing

Built company-wide marketing strategy across three brands, launched inbound and outbound GTM with sales, and led a team of 5 on the Senior Management Team.

+25% MRR in one quarter -40% marketing costs via automation 10 awards in 2018

Givergy

London · 2015 to 2017 · Fundraising tech (angel-backed)

Director of Marketing · Head of Global Marketing

Directed marketing across 5 regions, led a global rebrand, and launched the marketplace auction platform. Built and managed a 7-person global team.

Β£10M revenue across 5 regions 1M+ unique platform users

Wiley

Hoboken, NY → Brisbane → Melbourne · 2007 to 2015 · Global publisher (NYSE-listed)

Senior Regional Marketing Manager (and 4 prior roles)

The foundation years. Learned global marketing inside a matrix org, launched the first direct-to-student e-commerce business, and earned relocations across two continents.

5 promotions in 8.5 years $3M e-commerce line in under 2 years 2 international relocations

Forrester Research

London · Mar 2006 to Mar 2007 · Global research and advisory (Nasdaq-listed)

Global Product Marketing & Events Coordinator (contract)

Where it all started. Product marketing and C-suite events across the UK, Europe, and the Middle East, adapting US messaging for local markets. The global-to-local thread begins here.

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